Second Home Investment Market in Real Estate Opens a New Niche For the Accountant

Second home investment market in real estate opens a new niche for the accountant.

The growing market for second home investment niche in the real estate market has opened a new niche for many industry related professionals. Among them are the CPAs or accountants who can now tap this growing market. Many investors in the second home market need the services of qualified accountants to help them in this very important investing process.

Sometimes professionals get caught in the same routine year after year. It is important to keep doing the things that make a business succeed without ignoring new trends that could affect one’s business. Thus the growing trend in the second home investment market in real estate is an area where industry professionals like accountants, real estate agents, mortgage professionals, home inspectors, intermediaries, attorneys, interior designers, moving companies, escrow officers, home cleaning businesses, landscapers, licensed contractors, interior designers, and other related businesses could start looking for more business.

This second home investment niche is a highly targeted market and tapping this market also means that you need to tap the publications or media that focus on this niche.

If you are an accountant or a professional who offers services in the second home investment market, be among the first ones to take the lead in getting ahead in the second home investment market niche. Just think about it, you could establish yourself early in this market before your competitor takes his or her share in the second home investment market niche.

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Are Bank Owned Home Investments a Wise Investment Choice?

You’ve decided to make a bank owned home investment. Do you know where to look for listings? Getting a bank owned property can be a very good move, but you want to make sure you have done your research on the property and are comfortable, especially if you’re going to be living in it yourself.

A bank owned home is also called an REO property. This is a property that’s been foreclosed on and could not sell through an auction. So now the bank who had the original mortgage owns the property and they are trying to get rid of it. Keep in mind that banks do not want to be in the real estate business. Many banks have websites listing all their bank owned home investments. To come up with a selling price, the bank that holds the note will add up the expenses that it incurred in getting the property, the remaining primary mortgage amount and any secondary liens. Depending on the circumstances, it could be well under market value.

Before you plunk down your hard earned cash, get some information about the home. Why didn’t it sell at auction? It is easier to do an in depth inspection once a property becomes a bank owned home investment. Make sure you do this with someone who knows about home repair. You want to have a good idea of what it will cost you to get the property to the point where you can resell, rent or live in it. Add up your potential expenses and come up with your price for the property. Many banks now use outside real estate agents to close the deals so you wont have to deal with a banker who has limited knowledge about the home and surrounding market.

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3 Keys to Getting the Best Home Investment Program

Today there are several different stock programs on the market which will generate analytically picked stocks which are set to go and profitable trends so that you can invest accordingly without needing the experience or time to invest yourself. These programs are modeled after programs which professional traders use to anticipate market data but are available on a home based scale.

All you’ve got to do is invest in the corresponding picks which they generate to make reliable money. Not every home investment program is as good as the next, so here’s what to look for to get the best stock program for the money.

First, look for the home investment program you go with to focus entirely on cheap stocks. Penny stocks perform with much more volatility than greater priced stocks as it takes virtually little trading influence and send them skyrocketing value. Some home investment programs exclusively target cheap stocks for this reason, because if you can find a cheap stock which is set to go on a profitable jump you can make far more money on it than an initially greater valued stock.

Next, go with a home investment program with a money back guarantee on it. Most importantly for the reason for doing this is the fact that it enables you to test the program first hand. This entails getting the program, receiving a handful stock picks, and following their performances along in the market accordingly. I’ve done this with every home investment program I’ve ever used and find it to be the best indication of whether or not this program is worth your money.

You can also check out a user review site or two to learn a thing about the most popular, not to mention the least popular, stock programs on the market. You can learn interesting insights about these programs which you likely never learn from the publisher themselves.

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Top 5 Things You Need to Know About A Home Investment

Being smart about money management is even more critical these days as more and more people are affected by economic hardship. While some people stray away from home investment, others see it as a great opportunity to buy “cheap” foreclosed homes to invest, selling back homes at a higher price once the economic conditions improve. However, it is never a guaranteed shot with home sales, the market is in constant flux. Here are the top 5 things you should consider before making that big decision to invest in the housing market.

First, try to stay away from real estate shortsighted sales, and seemingly great deals that prompt you to make big decisions on short notice. If you have time to wait it out, you may get an even better deal. With home investing, it is never a great idea to jump the gun since your rate of return may not be as great as you foresee. If you are in a rush and need somewhere to live at a pressing date then a shortsighted sale may be your only option, but make you sure you jump on board because of informed decisions.

Secondly, should you decide on a short sale, loan providers require different things. For example, proof of funds and income, credit history, employer information, and other things that represent your current financial state. The main thing here is validating how you will be able to pay back your loans and mortgages monthly.

Third, don’t put all your faith into short housing sales to be seriously discounted all the time. In fact, based on your bank loan provider, the home and property value, and your local expanse, if you are not receiving a price cut of 20-30% lower than the current market value, you aren’t getting that great of a deal and it’s time to reconsider your options.

Fourth, sometimes your home mortgage rate is just as high as financing a home not on short sale. You need to research the loan rates and see if it’s worth it. Oftentimes short sales are sold at current market value and financial lenders already have a set formula for coming up with the amount they expect you to lose. When what you owe is significantly higher compared to the actual value of the home, the lending company might not be so flexible to a lower loan offer or a cheaper mortgage rate. The key here is to go after a home that has been listed in the marketplace for several months and see if you have more negotiating power that way.

Lastly, the 5th thing you should know about investing in short sale homes is that the sale price is often times deceiving. It may be either too much, or too little. Your offer amount needs to be appealing to financial institutions or they may refuse your offer in totality. The best way to combat this is to research current market rates and make sure your offer doesn’t fall so far below the current market value.

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Homeownership Via Home Investment Clubs

A Home Investment Club is the alternative capital development system and income producing resource that brings a halt to home foreclosures, and a restoration to home prices. To make it plainer than that is to understand the expression, your home is your bank! The club is a capital development co-op banking facility that incorporates its members. The members sell their stock among the membership to raise capital to acquire their homes.

The home investment club facilitates the homeownership dream to become a reality and then some…Club members become referral marketers at various levels of operation, and earn referral marketing fee income to pay their home mortgage obligations. Consequently, every individual member can acquire a home, regardless of income, credit, or employment. The clubs earn referral fees that sellers pay enthusiastically, for qualified buyers, with the required down payment and proof of income.

The objectives of the club are: to be a small business incorporation incubator and capitalization resource. Homeowners are indeed small businesses, that are locked down and subjugated by social economic shackles, the biggest being mortgage lenders. Buyers are forced to make a capital investment with wages, which means that they compromise their needs to save money for a down payment, only to lose it all through foreclosure.

There are no home buyers that can guarantee proof of income to qualify for a thirty-year mortgage loan. Quite frankly, the reason why banks aren’t making mortgage loans today is simply because applicants cannot satisfy the proof of income requirements. Could you guarantee payments to any lender for more than a few months? If a home is collateral for the note, how could a lender reclaim property, which is valued more than the amount due, and also keep the buyer’s cash down payment investment?

The only logical solution to this problem is home investment club capital (capitalization) leveraging that legitimizes the homebuyer as a business and develops capital to fund that capital investment. The club facilitates the membership home buying by coordinating the appropriation of leveraged dollars, to pay down the home principal, and any member can literally buy any home of his/her desire. This means that you are wealthy, once you are a member, but membership can be gained only by referral. Having access to this information does not guarantee membership to anyone until you have a sponsor who will incorporate with you.

Annual individual club membership cost one hundred dollars and club Charter ownership costs a total of sixteen thousand dollars, and this can be financed with a down payment of two thousand dollars cash outlay. Club ownership offers the owner our minimum and basic income package of one hundred twenty thousand dollars a year, and there is really no upward limit.
In addition, the benefits package includes a comprehensive family health care plan with dental care, life and disability income protection insurance, a basic family legal protection plan, and home mortgage payments. Club Chapter/Owner Presidents are required to complete a referral marketing business practicum, as part of the sponsorship process.

All Clubs are sponsored by FRIENDSFORLIFE INTERNATIONAL, and are permitted to adopt their individual Trade name, but they can do business as Elegant Living Home Investment club for an extra licensing, and fee. The clubs also provide a continuous community development service, free of charge for a selected number of participants annually. The program is in the club’s Visual Manuel under the headings PDP Oratory Forum.

NOTE:
Each club is a duplication of the business plan as presented in the visual manual book Kiss Your Mortgage Goodbye, and access to club ownership is only available to purchasers of that book. The information enclosed in that book is also about seventy-five percent of the text that goes into individual websites that will be built for each new club. All these memberships and clubs are eligible for small business tax depreciation.

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Sources of Finance – Second Home Investments

There’s a boom going on and it is towards continued investment in second homes. Of late second home purchases have represented a significant percentage of all homes sold in the developed western world. Of particular note are investment strategies in high-demand holiday or vacation areas and high growth investment locations. Investors are now considering their second homes as better investments than stocks, with many purchasers indicating they planned to buy additional properties within two years to grow their portfolio.

Financing for second home investments has become easier in recent years with financial institutions or lenders recognizing the pattern of property speculation and the need for second home loans to support these initiatives.

Landlords and Mortgages

When considering second home loans at a minimum the lender or financial service organization will want to see proof that you’re actually going to generate decent returns or cash flow from your investment. This will be considered to cover at minimum the majority of the costs or outgoings, but often the profits too. Often, the lender will ask for a business plan or statement of income for the property. You shouldn’t count on your bank taking into account your second home’s estimated rental income into consideration without a track record. You as the purchaser/owner may veer towards optimism, where the bank will veer towards pessimism. Even for a property with a long rental history most professional lenders will only consider 75% to 80% of the value for investment. So it is very important that you consider your sources of finance, the type of finance and the value of finance before you search for property.

There are a number of sources of funds for second home loans that may be considered by investors.

Equity release finance is one such source where mortgage property is used as collateral for additional property funds. In this instance the value of a current property that you own or part own is assessed to determine how much capital is available based on the outstanding mortgage and present value. An extension to your mortgage may then be granted to support new investment initiatives. The benefit of this finance is that it is often cheaper to finance when based on the original mortgage rate.

Second Mortgage finance or second mortgages are the way in which homeowners finance second home purchases. These funds may be used for down payments on 2nd homes, or for home improvements or extensions on primary homes. The benefit to this form of finance is that the finance is often associated with the original mortgage for security and subsequently is often cheaper.

The decision to use equity release investment funds with a mortgage refinance or to apply for a second mortgage for second home loans depends primarily on the needs of your investment and your ability to repay the new loan. If you have a low interest rate and favorable terms on your existing mortgage, you may want to consider a second mortgage for financing the down payment to purchase your investment property.

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There Are Really Only Four Ways To Make Money

People are always looking for money. We need finance to exist in this life, no matter who we are. Millions of people everyday are trying all sorts of gimmicks and get-rich-quick schemes and millions more are being hoodwinked with scams. There are really only four ways to make money!

FOUR WAYS TO MAKE MONEY

WIN IT. Not a sure way to raise finance and many people end up losing more than they win as they try to gamble their way to riches.

INHERIT IT. Not a sure way either. You have to have some rich relatives who think you’re the best thing after sliced bread.

BEG, BORROW or STEAL IT. Absolutely not recommended. All are short-lived with long-term consequences. Fraud, scams, dishonest dealings and lies have a short life. Ask “Bernie” Madoff, an American swindler, former stockbroker, investment advisor and financier trusted by thousands. He got away with his nefarious schemes for a long time, but they finally caught up with him. The FIFA chaps also found that this is a slippery slope.

TRADE SOMETHING FOR IT. Now we are talking! You either have to trade your TIME, ASSETS or EXPERTISE for money. There is no other way to real financial independence.

Once you understand this, the rest is much easier to figure out.

Ask yourself:

Do I have time available? Get a full-time or part-time job and work for someone. Look for opportunities or create them. Join sites like elance.com or fiverr.com and offer your services. Remember, though, you only have so many hours in a day.

Do I have assets I can trade for money? Good question. You can get into Affiliate Marketing by recommending products from online marketplaces like Amazon, ClickBank, JVZOO and get paid good commissions for sales without having to handle the goods and finance yourself. Then you have eBay, Craigslist, OLX, Bid&Buy and a host of other sites that allow you to buy and sell. You can even sell at Fleamarket stalls, and bazaars. There are opportunities everywhere.

Do I have some expertise? This is a far better question and the results are more satisfying. Write some short reports and sell them to people who need to know what you know. Write Kindle books and publish them for free on Amazon’s global platform – and earn great royalties ranging from 30% to 70%. Teach courses on Udemy. Run seminars and webinars.

Why would people want to pay you for information when they can find it free on the internet?

Simply because they have to search for the information they want, sift out the good from the not-so-good and put it all together in a workable plan. It’s so much easier to pay someone who knows exactly what to do and worth the money as they exchange their cash for your expertise.

Think about it. Everybody knows something that others want to know. You can write one course, one eBook or one report and sell it over and over again.

All you need are some creative ideas.

You can get the “how to” by asking Google and watching some YouTube videos that walk you through the technical side of things.

I have an Author friend who ends every teaching session with the words: “Now Go Home… and Write Something.”

I end this article with the same thought: Now Go Home… and Trade Something!

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The Best Personal Development Tools Recommended

Anytime I remember the beginning of my journey into establishing my presence and business online, I smile and laugh because of how I run my business back then. The truth is that I didn’t have any direction. Remembering those days when I drag myself out of bed to do a bit of blogging here and there, and placing ads on those blogs still makes me laugh.

I didn’t set any goals for myself and was not cocksure of what I really wanted to achieve. The resultant effect of this was that I bounced from opportunity to opportunity because I was distracted by the different kinds of marketing strategies and ideas that captivated my unfocused and goalless mind. But the day came when I realised that results only comes from focused efforts in one or two areas.

The reason am telling you this is because I want you to learn from my past experience and to relate it to what I am going to talk about. Apart from not having any clear cut plan, I also didn’t have any personal development tools in my arsenal to ensure a continuous success. Believe me, for you to build your dream business (I assume this is the reason you are reading this post) or climb the highest mountain in the world, you need the “right” tools to accomplish this.

Just like a mountaineer needs the “right tools” to climb the mountain, a business owner also needs the “right tools” to use in order to achieve success in their business. You have to embrace personal development because ignoring it will definitely be to your detriment. Those who ignore personal development on a personal and corporate level will surely experience stunted business and personal growth. Hence, the right personal development tools must be utilized alongside a focused plan to achieve and ensure success.

Over the years, I have come across different type of tools and resources which have contributed to my success in the different industries I have been and am involved in. Though these tools are a big part of my ongoing learning process (yes, I am still learning because I want to sustain my success), the success I have attained in my physical rehabilitation business can be attributed to a strong personal development plan and the right tools I use in order to keep me on the right track.

You see, this applies to every aspect of your life too and I want to help you with that. In this post, I will share with you some of the key personal development tools I have come across on my business journey. Like I said at the beginning of this post, apart from not having a clear cut goal, I also struggled with a lot of personal issues, one of which was confidence and self-assurance.

As I am being honest with myself, I also want you to be honest with yourself because I know that once you use these tools am about to teach you, your life and business will be positively affected. So open your mind. Know what you want to get out of this post and what you want to change because this is the first step to positively change your life and business.

1. TED

Have you ever heard about the TED talks? And if you have, how many of these talks have you watched and listened to, and how many of the individuals giving speeches on this site are you following? If you haven’t heard about the TED talks, then you are about to find out what it’s all about.

TED (Technology, Entertainment, and Design) talk is a global set of conferences run by a private non-profit organization known as the Sapling Foundation, under the slogan “Ideas Worth Spreading”. It is one of the best free resources on the internet for education, fresh ideas and enlightenment as far as business and mind-set issues are concerned.

It is a website where people watch videos on a variety of different topics. Though some of the videos there might not be related to what you are looking for, you will surely find some that you will be of use to you. One thing I also want you to know is that the individuals who give speeches on this site are some of the smartest and most successful people in business and in the fields they specialize in. I highly recommend that you check out this site, see what stirs your mind and apply the ideas being discussed.

2. Mindbloom

As the name suggest, the aim of this site is to enhance your life. This site enables you to work on whatever it is you want to work on by way of creating a “tree” for free. One of the core aspects of Mindbloom is the “bloom” programme. Apart from using it to wake up on the right side of your day, you can also use Bloom as your morning wake-up call, to remind yourself to eat a healthy snack between meals, to shift gears after work by scheduling a bloom with your favourite song and family photos, to remind yourself to pack lunch so as to save a few dollars each day.

You might think these “little things” have no effect on your life, but I can assure you that it had and is still having a great effect on mine. So these “little things” can improve the quality of your life and there are many more personal development tools on this website that can help you with the different aspects of your life. I definitely recommend that you check out this site.

3. Udemy

This is another site that I strongly recommend you check out immediately. If you are looking for a course in a particular area, look no further than Udemy. The site provides a wide range of courses on different subjects. Just name it and Udemy will probably provide a well-structured course on it. These courses are handled by experts who have excelled in their different fields. So you are definitely in good hands.

Let’s also look at this from a business perspective. We all know that knowledge is power (that is if the knowledge is put into action) and the more knowledge you have, the more valuable you become. By being more valuable in your chosen niche, you will be able to improve your business income by improving yourself and the business. Less I forget, it is worth knowing that some of the courses on this site are free. What can you get for free these days? What are you waiting for? Check out this site.

4. Lumosity

This is another mind blowing site designed and maintained by neuroscientists. Yes, these neuroscientists really know what they are talking about when it comes to the optimal performance of the brain, the subconscious and conscious mind. Believe me, just as you know your conscious mind is always at work, your subconscious mind too is “never” on holiday.

The development of the mind is so important because the state of your mind can either positively or negatively affect any endeavour you undertake. This is why am also recommending this site for you. The strength of the mind is equally as important as the strength of the will. With more than 50 million users, many paying $15/month or $80/year for full access, the services being offered on the site has caught on like wildfire. Like anything other personal or business endeavour, you only get out what you put in.

As a company, Lumosity work with over 100 researchers all over the globe. Test results after a 10-week period have shown that after working with 4000 participants completing crosswords, half online and half on Lumosity, the Lumosity group improved more than the crosswords group on an assessment of cognition. Like it or not, the statistics are strong. So it may be worth a go.

5. Vision Board Deluxe

This is a great app which does pretty much what it says on the tin. You are at liberty to create your own vision board which will propel your success even further than you think. And this can be done on the go by using your phone or tablet. You may be familiar with this concept of creating a vision board and why people do it if you are a big fan of personal development. And in case you are not or you want more information on this, let me explain.

As I have said before, your subconscious mind is always working. In fact, whether you realise it or not, it’s working really hard, even right now as you read this post, filtering all kinds of stimuli from the environment around you. If it doesn’t do that, you would go completely mad from everything you have to process. But the subconscious mind is far more important than just filtering all kinds of stimuli. It is also the most important factor in many successful people’s journeys.

Once you create a vision board, you activate your subconscious mind by constantly reminding it that what you are doing is so important. You are focusing your mind on what you truly want and because of the excellent bit of kit it is, it will work to ensure you receive everything you desire. You may not fully understand this idea (though I would be happy if you could catch this idea right away), but I promise you, your subconscious will open doors and your eyes to opportunities you didn’t even know were there.

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Digital Marketing on a Budget in 2017

The most important thing about cost-effective marketing is to focus on high-return activities. Different channels work for different companies, there’s no one-size-fits-all. If there’s one thing we know though it’s that you should absolutely spend money on marketing your business online. Even a budget of $1,500 can go a long way.

Research $0

The great thing about research is that the only resource you’ll need to spend is your time. If you don’t do thorough research before spending your first marketing dollar you probably won’t put the remaining $1,499 to particularly good use.

A good place to start is by doing a quick Google search of your industry, identifying patterns, understanding consumer behaviour, studying your competition, and even reaching out to your target audience for first-hand market research. The data you collect during this process will serve as the foundation of your campaign.

Certainly, there are ways you can spend money on research. There are organizations that sell reports with seemingly critical information, as well as tools that’ll pull data from around the web for your consideration. Services like Springwise and Trendwatching are great for this, but can be a bit pricey. There’s more than enough free information out there to help get you off the ground.

Email marketing $350

In spite of all the new tools and techniques, email marketing continues to prevail as one of the most effective marketing methods you could implement. The fact is, your email list is gold – these are people who have responded to your outreach, opted in and are primed to hear from you. If you do nothing else, take advantage of email marketing and center your campaign around it.

So what does $350 get you? Right now, it’s the equivalent of a one-year subscription to MailChimp, which needs no introduction. An email list of 2,001-2,500 contacts will cost you $30/mo, technically totalling $360/year. Depending on the size of your list and needs, you can pay more or less – it’s free for up to 500 contacts.

New apps such as Conversio, showcased on my startup’s website evercloud.co, allows you to easily grow revenues by supercharging existing customers through intelligent email receipts and thus increasing lifetime customer value.

Video marketing $300

According to Cisco, consumer internet video traffic will account for 80 percent of all consumer Internet traffic globally in 2019. That is a whopping 64% increase from 2014. For marketers, if you’re not already taking advantage of the impact that videos have in your content marketing strategy, then you absolutely have to jump on the bandwagon.

Posting unique content to YouTube or Vimeo and sharing it on relevant social media channels can help establish an online presence. Of course you can also just share interesting third-party videos to your followers if they’re relevant, but it’s also important to create your own videos.

Alternatively, you can sell videos on Udemy, an online learning platform, which can be a powerful sales vehicle for individuals and businesses who want to share their knowledge and leverage their expertise and generate a scalable, recurring revenue stream.

Costs associated with video marketing can vary. Video editing software and hosting doesn’t come cheap, services such as JWPlayer cost $300/year, but can easily prove to be a very shrewd investment.

Paid social media marketing $450

With a bit of testing you will quickly know which social media platform to focus your content creation and promotion efforts on. This isn’t to say that you should forget about posting or interacting on other channels. But when it comes to spending money, nail it down to the one or two platforms you’re confident will get the best engagement.

Once you’ve identified your channels, start promoting your best content with paid ads. Get up and running with a business page on Facebook or promote content from any type of account on Twitter, Instagram, and/or LinkedIn. A Twitter card, for instance, can give you a brand boost and build your email list at the same time. LinkedIn not only offers boosted posts, but also detailed analytics that helps ensure your posts are reaching your desired market. That $450 budget will prove one of the most inexpensive ways available to get your message in front of (highly targeted) new eyes. When used effectively, any major social media site can help you gain traction and collect followers quickly, leading to more interaction and sales in the future.

Sometimes managing all your social media and online presence can be time-consuming. That’s where companies like Hootsuite and Mention become extremely useful. Hootsuite lets you manage all your social media pages from one dashboard and has other tools such as scheduling your posts, and Mention is your eyes and ears for what people are saying about your brand online. And then there are newer services, like Kickstagram, a platform to successfully manage and make the most out of your Instagram account. Additionally, Publicfast lets you connect with social media influencers, which can have a massive impact on your social media efforts. And of course you can always outsource your social media marketing to pros like GoodAudience, who have the knowledge and experience to really grow your social media presence.

Don’t be afraid to look beyond social media platforms – community sites like Quora, Reddit, and Medium can be a great way to advertise your product or service. Just make sure you aren’t blatantly promoting your business, it won’t be well-received!

Content Marketing $400

Never underestimate the power of good content. Blog posts, infographics, whitepapers, eBooks, newsletters, whitepapers, videos, webinars, the list goes on! If you’re not a confident writer or simply don’t have the time to dedicate to writing your own blog you can look into outsourcing this task. Blog Hands is a blog content writing service meaning your blog will be one less thing to worry about, and costs are completely dependent on the length and number of blog posts you’d like. Allocating roughly $400 would be a good place to start, which would get you ten 400-word blog posts. 400 words is a bit on the short side, but they also have plans for 800, 1,200, and 2,000-word blog posts. The key here is to post relevant content that shows visitors your company is a thought leader in your respective field, while also helping with search engine optimization.

Ultimately, the strategies you choose to invest in may be different, and they probably should be, as every business and every target audience is different. What works for one group of followers may fall flat with another, which is why research and ongoing testing is so important. But what I want you to walk away knowing is that marketing doesn’t have to break the bank to be effective. With just $1,500 and a little research, you can successfully implement a full-stack digital marketing campaign. The great thing is that you will quickly learn what works and what doesn’t, and you can re-allocate your budget accordingly.

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How to Learn SEO: What Training Methods Are Best?

At its heart, SEO (search engine optimisation) is simple. The basics of SEO haven’t really changed since Google first started dominating the way people search the internet: make each page relevant to the topic it’s about; keep to just one topic per page; get some proof that it’s a worthy page by getting links pointing back to it.

Of course, like everything that’s outwardly simple, there are a lot of small details that need to be right.

Which is where SEO training comes in.

There are a number of different ways you can get SEO training:

Learn online

This can be done via articles such as this one, videos on YouTube, forums that deal with internet marketing and quite a few other sources.

Whilst this can be cheap – depending on how much you value your time – you need a certain amount of knowledge in order to be able to filter out information that’s no longer relevant or is just plain wrong.

For instance, a lot of the finer details of techniques such as link building change over time as Google does its best to reduce or remove the influence of the spammier techniques.

Which means that, yes, links are still important but some links are better than others and how the link actually links is getting more important.

Buy a course or a book

Amazon is awash with books on SEO. It gave me 8,325 in the books section alone when I checked just now.

You can check through the reviews of these to get an idea about the usefulness of the book. If you do that, pay more attention to the reviews from people who are marked as verified purchasers.

The look inside feature will also help you decide whether or not you get on with the style of the book.

And remember to check the copyright date. Books take a while to get through the publishing process, so the more recent this is, the better.

Courses are more difficult to check unless they’re on a site like Udemy which allows feedback and tells you the number of subscribers to the course.

The best online courses are membership based as these have the revenue to keep abreast of current techniques.

Personal SEO training

This is probably the best way to learn SEO.

The biggest advantage is that you actually have to set the time aside to learn.

Unlike a book or an online course where you can put it aside and – at least in theory – come back to it later.

That discipline can make all the difference to your learning experience. As much as anything because you’ve actually been physically (and hopefully mentally) present during the training.

You can then use what you’ve learned in your training to implement SEO on your website.

The implementation isn’t difficult. If anything, most of it is repetitive and relatively mechanical.

Even if you decide to hire an SEO expert to carry out the work involved, it’s worth doing some training yourself so that you can check whether what’s being done on your behalf is using the right techniques.

That’s something I was taught at university and have never forgotten. It means that you know the right things to ask and can check that what’s being done to promote your site will be likely to work positively for you.

The best way to learn SEO is to have face to face training.

You get tailored help to make sure that your precise needs are met and you can ask questions to make sure that you fully understand the search engine optimisation process.

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